Since its birth in 1971, the Smiley brand which was created by Dr. Franklin Loufrani has travelled the years through joy and good mood. Today, 97% of young people recognize Smiley as being the universal brand of joy and happiness! In addition to its beneficial action to our state of mind by a new stimulous, Smiley was boldly transformed into a psycho-tonic fragrance resulting from advanced scientific researches. As part of the benefits generated by the sales of the Smiley products is transferred to the Smiley World Association, acting everyday against all types of exclusions, Smiley, the logo known worldwide, is now a brand.
